The design concept actually came to me six months before we got the project. While at a photo shoot the day after the last day of school I snapped a photo of a student's doodles on his book cover. I knew I wanted to use it in the future.
Then the project came along. We hunted down the best illustrator to match the style and found Serge Seidlitz. He was fantastic to work not just because of his English accent.
This scholarship contest received many more entries than were expected and the American Architectural Foundation was incredibly pleased and impressed with the launch of this program.
Another fun project to be a part of...
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| Print (left). Web (right). |
my involvement: concept and art direction
writer: Adam Reynolds
illustration: the awesome Serge Seidlitz
web: Amy Eian, Amy Negrete and Eight Hour Day
and here's the book cover that sparked the illustration direction.
 on a scholarship program aimed at high school juniors and sen...){kind=link}