Target Big Idea Think Tank

Target used to run a quarterly Big Idea challenge to get some fresh ideas on businesses that needed a little help. Later this morphed into the Think Tank which would not only run these challenges but trained the team to become leaders in brainstorming, ideation and brand building. The Think Tank members took the process to their teams to help more people grow.

I was lucky enough to win three Big Idea challenges and be a founding member of the Think Tank.

Two of my winning concepts were visualized. The first was a concept to help launch Choxie, Target's new at the time chocolate. My idea was to create a traveling airstream that would be an oasis to stressed out working women, shoppers, moms and more. The trailer would be decked out in comfort and style and have masseuses, mani-pedi stations and of course Choxie.

The next winning idea was for a new gift card. The concept was to partner with Ohio Art and create an Etch-A-Sketch gift card for the back to school season.

my involvement: concept