Target Black History Month 2008: Dream in Color

After a successful 2007 Dream in Color campaign Target decided to keep with the theme. However we wanted to evolve the concept a bit. We also wanted to make it about diversity in general so it was extended into Hispanic Heritage month and Asian Pacific Heritage Month.

We brought Black Design in to help with the campaign and we continued to work with Kwaku Alston as the campaign photographer.

The multi-channel campaign included Broadcast, web, print, retail, educational promotions and more.

We got to work with some amazing people including John Legend, Iman, Debbie Allen, Holly Robinson-Peete and more.

This campaign became quite successful and lasted three more years with updated personalities.

Behind the scenes shots live here.

And some behind the scene shots I took.

my involvement: creative direction (at Target)
the team: Agency – Black Design, Photographer – Kwaku Alston