A group of four people in the Target creative department felt like we needed to kickstart the creative department a little and create some collaboration. We saw that we were a little fractured and thought if promotions, store design, digital and product design could come together, talk and get inspired we could create better work.
Spark was created. It was a group that met monthly and brought someone from the industry in, usually a designer, to talk about how they get inspired.
We armed the speakers with our logo of sorts, which was just 'spark' set in Helvetica Bold, and asked them to create their own logo. Here are some of the originals.
Spark was created and run by: Adam Reynolds, Ted Halbur, Travis Robertson and me.
