Elvis and Kresse for FLOR

In 2015 FLOR launched a new line of rugs in partnership with Elvis and Kresse. In addition to POS messaging and digital support we created the below video to share the Elvis and Kresse story and show why our partnership was a natural connection.

my involvement: creative direction
copy: Cara Suglich
video production: Katie Wrobel

Launch of ScotchBlue Painter's Tape for Exterior Surfaces

Brochure cover and supporting photos

 

Early in 2013 we helped launch ScotchBlue™ Painter's Tape for Exterior Surfaces. From in-store print materials to informational retailer videos to trade show support and more we helped this awesome tape stand out. Shot in Minneapolis in the winter in-studio we got these elements out super quickly from concept to launch.

Not only did we create these elements but we created the creative positioning, guidelines and tagline for this product launch.

my involvement: concept and creative direction
associate creative director: Mark Wedlund
designer: Matt MacKenzie
photo: Gamut One
film and video: Wide Angle and Nick Kesler

3M Tekk Protection

3M Tekk Protection Videos
3M Tekk Protection Products asked us to create some videos that could serve the role of customer facing informative videos as well as videos to share with sales people at hardware stores so they know a little more about our product.




my involvement: creative direction
design: Mark Wedlund
Producer: Aaron Gelperin
Videographer: Nick Kessler
Copy: Erin Johnson

my involvement: creative direction
Animation and production: Gaardhouse
Copy: Erin Johnson

Guide to Decibels

Our client asked us to create a digital experience that would educate people on the dangers of high decibel levels and drive people to get more product information. We offered an interactive experience that allows people to see the noise level of various common tools and sounds. Next they are able to see how adding hearing protection can bring the levels down into a safe zone. It turned out to be a great educational tool that lead people down the path to trial.

my involvement: creative direction
designers: Ryan Ullery and Kelly Rambow
UX: Lindsay Neely
copy: Stephanie Watson
tech: Russ Colliton and Bertine Buchan

and last a design concept that died but I loved

Target Black History Month 2008: Dream in Color

After a successful 2007 Dream in Color campaign Target decided to keep with the theme. However we wanted to evolve the concept a bit. We also wanted to make it about diversity in general so it was extended into Hispanic Heritage month and Asian Pacific Heritage Month.

We brought Black Design in to help with the campaign and we continued to work with Kwaku Alston as the campaign photographer.

The multi-channel campaign included Broadcast, web, print, retail, educational promotions and more.

We got to work with some amazing people including John Legend, Iman, Debbie Allen, Holly Robinson-Peete and more.

This campaign became quite successful and lasted three more years with updated personalities.

Behind the scenes shots live here.

And some behind the scene shots I took.

my involvement: creative direction (at Target)
the team: Agency – Black Design, Photographer – Kwaku Alston

3M Stop Motion Videos

One day during lunch I got an idea and holed myself up in our photo studio to create a short stop motion test of making a Scotch Color Duct tape wallet.

We presented it to our client who had use create a handful of these how-to videos to share on social. From there we got a similar project of creating some quick social vids for Scotch-Brite.














my involvement: concept and creative direction
with help from: Kelly Rambow and Bjorn Lapakko