By Design, FLOR's first influencer campaign, works to connect the brand with people that inspire us. The By Design team are influencers and brand advocates that share our values of creating beautiful and inspiring things that are good for the planet and communities.
It started in Fall 2016 with a segment in our catalog. In 2017 we will be amplifying the campaign in other channels.
my involvement: concept and creative direction
design and copy: Firebelly
