The old website for 3M Tekk Protection offered little product information which was a huge miss in this category. People really need to learn why protection is important and that it's necessary to make it an everyday part of their DIY activities. We set out to create a rich site that offered up great information, easy paths to products and that brought the new tools we created (decibel tool, lens selector and product selector) to the forefront.
The team
my involvement: creative direction
design: Kelly Rambow, Mark Wedlund
copy: Stephanie Watson