My writers and I decided to run with a Keep Calm theme because we realized through the meme we could show how ridiculous people were in the happy hour.
It's really a time to meet new folks, see old friends and have a drink or two. Instead you see a lot of people tweeting, instagramming (is that a word?) and facebooking instead of interacting with others.
We also wanted to speak the the unspoken in that it's a good time to network for your next job.
I created a iPhone wallpaper of the Connect Now And Tweet Later one which you can find on my blog.
Drink tickets |
my involvement: creative direction, concept and design
The team: words – John Vipond, Erin Johnson and maybe some folks around the office (we forget whose landed and whose were cut)