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My agency sponsored a MIMA Summit happy hour last year. We needed to create some general signage, a print ad and drink tickets.

My writers and I decided to run with a Keep Calm theme because we realized through the meme we could show how ridiculous people were in the happy hour.

It's really a time to meet new folks, see old friends and have a drink or two. Instead you see a lot of people tweeting, instagramming (is that a word?) and facebooking instead of interacting with others.

We also wanted to speak the the unspoken in that it's a good time to network for your next job.

I created a iPhone wallpaper of the Connect Now And Tweet Later one which you can find on my blog.

Drink tickets

my involvement: creative direction, concept and design
The team: words – John Vipond, Erin Johnson and maybe some folks around the office (we forget whose landed and whose were cut)