What do you do when you sell in an idea to a client and they don't buy it? You make it into your holiday card.
At JWT we were trying to grab some digital work from a traditional client and sold in this idea of a digital Wooly Willy game. We did a quick prototype so the workings of the flash piece was ready to go. We reskinned it into a holiday card.
We wanted to bring the feeling of a Minnesota cabin to our clients and friends while allowing them to create and share a customized photo.
I wish I could embed video of it here but the file is lost. However you can see it on Behance.
my involvement: creative direction and concept.
design: David Carson
copy: Dan Bensman
Flash: Dennis Lahay
