Walmart Canada was relaunching a clothing brand called George. We wanted to create a really simple and usable site that would allow customers to see the details and almost feel the materials of the clothing and entice them to go to the store to buy. The drive was to stores as Walmart Canada was not selling this clothing line online.
my involvement: site UI concept, design and UX
Larger team from JWT Minneapolis and Toronto
Martin Shewchuk: ECD
Paul Wales: ECD
Jim Wortley: CD - Digital
Jess Willis: Copywriter
Christian Martinez: Art Director
Amy Leung: Copywriter
Mason Little: Junior Designer
Dennis Lahay: Flash Development
Jeff Needham: Html Development
