the project:
2008 MLK Day giveaway
the brief:
Create a unique piece of art, to use as a takeaway at Target sponsored MLK Day events, that connects target to Dr. King’s legacy of community service.
the idea:
Work with Amos Paul Kennedy to weave an MLK quote, the ‘I Am a Man’ message from the Memphis Sanitation worker strike and Target’s CR messaging to create an impactful visual.
the result:
The process of working with Amos was fantastic and the posters he created were amazing. We used a favorite to create this poster. Our regional teams felt the piece was great and our guests loved it too.
the story:
Here is a little film about Amos Kennedy that lives on youtube you’ll see that he’s a pretty interesting man. We made the mistake of calling him an artist and designer but he quickly corrected us by saying he’s just the guy who lays down type. Even though he says he’s no artist and the prints we commissioned came in a box that formerly held frying chickens (no necks or gizzards) we thought they were all beautiful.
my involvement: creative direction (at Target)
the team: Agency – Little and Co., Letterpress artist – Amos Paul Kennedy Jr.
